Privacy Policy

01.Introduction & Scope

The operator of this website ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy applies to all personal information processed through this website, including its pages, forms, newsletters and related communications (together, the "Website").

This Policy is designed to comply with the EU General Data Protection Regulation (Regulation (EU) 2016/679, "GDPR"), the UK GDPR where applicable, and the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA/CPRA"). Where local legislation grants you additional rights, those rights apply in addition to the provisions of this Policy.

By using the Website, you acknowledge that you have read and understood this Policy. If you do not agree with its terms, please discontinue use of the Website.

02.Data Controller Information

The data controller responsible for the processing of your personal data is the operator of this Website. For any question regarding this Policy or the processing of your personal data, including requests to exercise your rights, please contact us using the contact details provided on the Website.

03.Information Collected

We collect only the information necessary to provide the Website and respond to your requests. The categories of data are as follows.

3.1 Information you provide through lead forms

When you submit a form on the Website (for example, to request educational materials, subscribe to updates or ask to be contacted), we may collect:

Name — to address you personally in communications.
Email address — to deliver requested materials and informational updates.
Phone number — to contact you where you have requested a call-back or message.
Messenger username (e.g. Telegram, WhatsApp) — to communicate with you through your preferred channel.

3.2 Technical data collected automatically

When you access the Website, certain information is collected automatically by our servers and by the technologies described in Section 05:

IP address and approximate location derived from it (country, region, city).
Browser and device data — browser type and version, operating system, screen resolution, language settings and device identifiers.
Cookies and similar identifiers — session and preference data stored in your browser.
Analytics pixels and usage data — pages visited, referring URL, time spent on pages, clicks, form interactions and campaign parameters (UTM tags).

We do not intentionally collect special categories of personal data (such as health, biometric or political data) and we do not knowingly collect data from individuals under 16 years of age. If you believe a minor has provided us with personal data, please contact us so that we can delete it.

04.Use of Data & Legal Basis

We process personal data only where a valid legal basis exists under Article 6 of the GDPR. The table below sets out each purpose and the corresponding legal basis.

Purpose of processing	Legal basis (GDPR Art. 6)
Responding to form submissions and delivering requested educational materials	Consent — Art. 6(1)(a)
Sending newsletters and informational updates about market analytics content	Consent — Art. 6(1)(a)
Non-essential cookies, analytics and advertising pixels	Consent — Art. 6(1)(a)
Operating, maintaining and securing the Website; preventing fraud and abuse	Legitimate Interests — Art. 6(1)(f)
Improving content quality and user experience based on aggregated statistics	Legitimate Interests — Art. 6(1)(f)
Complying with legal obligations and responding to lawful requests from authorities	Legal Obligation — Art. 6(1)(c)

Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal. Where processing is based on legitimate interests, we have assessed that those interests are not overridden by your rights and freedoms, and you may object to such processing as described in Section 07.

We do not use your personal data for automated decision-making, including profiling, that produces legal or similarly significant effects on you.

05.Cookies & Third-Party Trackers

Cookies are small text files placed on your device when you visit a website. Pixels (also known as web beacons or tags) are small pieces of code that record interactions with a page. We use these technologies in the following categories:

Strictly necessary

Required for core functions such as page navigation, security, load balancing and remembering your cookie preferences. These cannot be disabled and do not require consent.

Preferences

Remember choices you make, such as language or display settings, to provide a more consistent experience.

Analytics

Help us understand how visitors use the Website by collecting aggregated information on traffic sources, page views and interactions (e.g. Google Analytics).

Advertising & measurement

Allow us to measure the effectiveness of advertising campaigns and show relevant content on third-party platforms.

5.1 Meta Pixel

The Website may use the Meta Pixel, a tool provided by Meta Platforms Ireland Limited and Meta Platforms, Inc. The Meta Pixel records events such as page views and form submissions and transmits information including your IP address, browser identifiers, cookie IDs and event data to Meta. This allows us to measure the performance of advertisements displayed on Facebook and Instagram, and to create audiences of users who have interacted with the Website.

Where data is shared with Meta for these purposes, we and Meta may act as joint controllers for the collection and transmission of data, while Meta is an independent controller for any subsequent processing. More information is available in Meta's Privacy Policy. You can manage your advertising preferences in your Meta account settings.

The Meta Pixel and other advertising pixels are activated only after you have given consent through our cookie banner.

5.2 Other third-party services

We may also use analytics and advertising tools from providers such as Google (Google Analytics, Google Ads, Google Tag Manager) and similar platforms. These providers may process data outside the European Economic Area; see Section 06 for the safeguards applied.

5.3 Managing cookies

Use the cookie settings panel on the Website to accept, reject or adjust non-essential cookies at any time.
Configure your browser to block or delete cookies; note that some Website features may not function correctly as a result.
Use industry opt-out tools such as optout.aboutads.info or youronlinechoices.eu.
We honor Global Privacy Control (GPC) signals as a valid opt-out request where required by applicable law.

06.Data Sharing, Retention & Security

6.1 Recipients

We do not sell your personal data. We may share it only with:

Service providers acting as processors on our behalf — hosting, email delivery, CRM, analytics and customer support — bound by data processing agreements.
Advertising and analytics partners described in Section 05, subject to your consent.
Public authorities, courts or professional advisers where required by law or necessary to establish, exercise or defend legal claims.

6.2 International transfers

Where personal data is transferred outside the EEA or the UK, we rely on an adequacy decision of the European Commission, the EU–US Data Privacy Framework, or Standard Contractual Clauses together with supplementary measures, as appropriate.

6.3 Retention

Lead form data is retained for as long as necessary to fulfil the purpose for which it was collected, and in any case no longer than 24 months after your last interaction with us, unless you withdraw consent earlier or a longer period is required by law. Cookie lifetimes are set out in the cookie settings panel.

6.4 Security

We implement appropriate technical and organisational measures, including TLS encryption, access controls and regular review of our processors, to protect personal data against unauthorised access, loss or alteration. No method of transmission over the Internet is completely secure, and we cannot ensure absolute security.

07.User Rights

GDPR / UK GDPR

Access — obtain confirmation of whether we process your data and a copy of it.
Rectification — correct inaccurate or incomplete data.
Erasure — request deletion of your data ("right to be forgotten").
Restriction — limit processing in certain circumstances.
Portability — receive your data in a structured, machine-readable format.
Objection — object to processing based on legitimate interests or for direct marketing.
Withdraw consent — at any time, without affecting prior lawful processing.
Complaint — lodge a complaint with your local supervisory authority.

CCPA / CPRA

Right to know — the categories and specific pieces of personal information collected, its sources, purposes and recipients.
Right to delete — request deletion of personal information, subject to legal exceptions.
Right to correct — request correction of inaccurate personal information.
Right to opt-out — of the "sale" or "sharing" of personal information for cross-context behavioral advertising, including via GPC signals.
Right to limit — the use of sensitive personal information, where applicable.
Non-discrimination — we will not deny services, charge different prices or provide a different level of quality because you exercised your rights.

How to exercise your rights

Send your request using the contact details provided on the Website, with the subject line "Privacy Request". We may need to verify your identity before fulfilling the request. We respond within one month under the GDPR (extendable by two further months for complex requests) and within 45 days under the CCPA/CPRA. California residents may designate an authorized agent to submit a request on their behalf.

08.Disclaimers

Important notice

Educational & Informational Only

All content published on the Website, including articles, market analytics, reports, webinars and other materials, is provided for general educational and informational purposes only.

The Website operator is not a broker, dealer, investment adviser, bank or any other type of financial institution, and is not licensed or registered as such in any jurisdiction. The Website does not provide investment, trading, financial, tax or legal services, and does not accept or hold client funds. Nothing on the Website constitutes an offer, solicitation or recommendation to buy or sell any financial instrument.

Past market performance is not indicative of future results. Any decisions you make based on information from the Website are made at your own discretion and risk. We recommend consulting an appropriately licensed professional before making any financial decision.

Meta Platforms Disclaimer

This Website is not part of the Facebook or Instagram websites and is not affiliated with, endorsed, sponsored, administered or otherwise associated with Meta Platforms, Inc. or its affiliates. Facebook, Instagram and Meta are trademarks of Meta Platforms, Inc.

Any use of Meta advertising products by the Website operator does not imply any partnership with or approval by Meta Platforms, Inc.

09.Changes & Contact

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The revised version will be published on this page with an updated "Last updated" date. Where changes are material, we will provide additional notice, such as a banner on the Website or an email to subscribers.

If you have any questions about this Policy, please contact us using the contact details provided on the Website.